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Transferable to your own wallet
Self-custody of cryptocurrencies plays an important role for many users who want to manage their cryptocurrencies and thus their "private keys" themselves and not leave them in the hands of the exchange. Most exchanges offer the option of sending the purchased cryptocurrencies to their own wallet.
Deposit protection is a safeguard for the assets of users of a stock exchange or broker, which is intended to protect investors in the event of insolvency or a high loss due to a hacker attack. Service providers based in Germany are legally obliged to provide deposit protection of €100,000. In some cases, international exchanges have a special insurance policy that covers a certain portion of the assets instead of a deposit guarantee.
The overall rating is the average of our individual ratings. Our ratings do not constitute investment advice, but merely our personal opinion. You are welcome to use them as rough indicators and additional perspective. In the dynamic and fast-growing crypto sector, parameters can often change from one day to the next, so we cannot guarantee that the rating data is up to date. Therefore, please never use our ratings as an isolated basis for decision-making and not as a substitute for your own research.
This rating describes our personal assessment of the user-friendliness of the product. How easy is the onboarding process? How modern is the user interface and is it easy to use? Are all the important functions quick and easy to find? We ask ourselves all these questions in order to give a personal rating from 1 to 10 points.
This rating describes our assessment of the fee structure of a stock exchange or broker. It is not only the amount of fees that can differ, but also the type of fees. The most common type of fees for crypto exchanges are the "maker/taker" fees or spreads. In some cases, there are also hidden fees that are not recognizable to users at first glance.
For products or services in the crypto space, trust and security should be the biggest factors in the selection process. Since we could not seriously evaluate the technical security of a platform or product, we analyze publicly available factors such as security features, location, regulation, certifications, audits, team/company, general reputation and, of course, track record.
Crypto doesn't have to be cryptic. Especially for beginners, the first contact with the crypto world can be overwhelming. With this rating, we give our assessment of how easy it is for beginners to find their way around: from the onboarding process to using the most important functions.
Customer support is an important factor for many users. A long wait or no response at all in the event of problems can be frustrating, especially when it comes to sensitive topics such as finances. With this rating, we give our assessment of the quality of customer support. In order to provide as balanced an assessment as possible, we also include user opinions from other platforms in our evaluation.
Some exchanges and brokers are regulated by financial supervisory authorities in certain countries/states. This often entails strict financial regulatory requirements and compliance requirements to which the company must adhere. Regulatory clarity can contribute to greater transparency and thus also greater trustworthiness.
eToro vs KuCoin in comparison
Overview
KuCoin is a crypto exchange founded in 2017. Its global platform is run by Peken Global Limited, a company incorporated in the Turks and Caicos Islands, and lists more than 800 crypto assets with spot, margin and futures trading. KuCoin says it serves more than 45 million users in over 200 countries and regions.
- Real crypto in most US states through eToro USA LLC, and in New York through eToro NY LLC with a BitLicense
- One app for crypto, commission-free US stocks and ETFs, options and CopyTrader
- $100,000 demo portfolio with live market data
- No custody fee and no cash withdrawal fee for eToro USA customers; eToro says it no longer charges an inactivity fee
- Parent listed on Nasdaq; licenses from CySEC, the FCA and ASIC; US registrations with FinCEN and the SEC
- 1% per crypto buy and sell, against 0.80% taker at the entry tier of Kraken Pro
- Only 114 crypto assets for US clients, 39 in New York
- Moving crypto out costs 2% into the eToro crypto wallet (up to $100), and only 30 assets on the US list can be moved
- No leverage or short selling on crypto in the US; elsewhere both are CFDs, where 51% of retail investor accounts lose money
- No proof-of-reserves report that we could find
- More than 800 crypto assets, counted without tokenized stocks
- Spot fees of 0.1% for makers and takers on major coins at the entry tier, 20% less when paid in KCS
- Futures up to 125x, copy trading and trading bots in one account
- Proof-of-reserves snapshots with a Merkle-tree check of your own balance
- Not available to US residents; in its 2025 guilty plea, KuCoin's operator agreed to exit the US market for at least two years
- No new registrations from the EEA on the global platform, and KuCoin EU has suspended trading and deposits
- Global platform not licensed in the Turks and Caicos Islands
- Higher spot fees of 0.2% and 0.3% on Class B and Class C coins
Features Comparison
- Cryptocurrencies
- Stocks
- ETFs
- Commodities
- Foreign exchange
- Indices
- CFD trading
- Cryptocurrencies
1
%
1.00%
1.00%
Varies
0.1
%
0.10%
0.10%
₿
0.00009
150
+
$
50
837
+
$
5
- Discount on fees
- Access to token sales
- Faster support
Exchange Rating
Functions
- Social Feed
- Copy-Trading
- Deposit with Paypal
- Spot, futures and margin trading
- Crypto interest through staking & lending
- Features for professional traders
Company Details
Our Review
eToro is a multi-asset broker that sells real crypto through eToro USA LLC in most US states, and its US fee schedule lists a 1% commission per buy and per sell. In our view it suits investors who want crypto next to stocks and CopyTrader in one app better than it suits active traders. Outside the US, leveraged and short crypto positions are CFDs.
In our view, KuCoin suits active traders who want more than 800 crypto assets, 0.1% spot fees on major coins, futures and trading bots in one account. Its regulatory record and the licensing gaps of its operator weigh against it. US readers can look at Coinbase, Kraken or, for spot trading, OKX US instead.
Social Trading vs Maximum Selection
eToro makes trading accessible through social features. KuCoin makes trading complete through maximum selection. Different tools for different levels.
Platform Focus
eToro: Social trading, copy features, beginner accessibility.
KuCoin: 837 coins, complete features, trader-focused.
Crypto Ownership
eToro sells real crypto on non-leveraged buys. Leveraged and short crypto positions are CFDs, and US customers cannot open them.
KuCoin sells real crypto with full ownership.
Fees
KuCoin charges 0.10%. eToro charges 1%. KuCoin is 10x cheaper.
The Decision
KuCoin at 8.9 suits users wanting real crypto with a large selection.
eToro at 8.8 suits beginners specifically wanting social trading features.
About the author
At Exchange Flow, Ethan is recognized as the resident crypto expert. With 10+years of experience navigating the waters of global crypto exchanges, Ethan is a trusted voice in the ever-evolving world of digital currencies. He tests and scrutinizes exchanges so you don’t have to, offering reviews and articles that newbies and seasoned traders alike find invaluable. When he’s not coding, Ethan likes to travel and play retro games. He uses his crypto earnings to fund his trip around the globe.
